Ed Reeve and the Edit Photographic team are purveyors of fine quality images for the promotion of the design and luxury brand industry.
Over the past 20 years, Ed has established a reputation for professionalism, competence and creativity, delivering images that capture the visions of architects and designers.
We produce a high number of immaculately retouched images to best promote the project, increasing its potential for publication.
Our long established links with the design media ensures our clients work has the best chance of being seen by both prospective clients and contemporaries.
Graduating from the University of the Arts in 1995, Ed immediately immersed himself in the thriving creative scene of London and began to shoot and promote the personalities and the works of the designers, architects, film makers and musicians of the time.
These early collaborations and connections led Ed to establish a client list that includes Alexander McQueen, Stella McCartney, Gucci, Nike, Ian Schrager, David Adjaye, Jimmy Choo, Ozwald Boateng and commissioned pieces for publications including The Sunday Times Style, The Guardian, The Telegraph Magazine, Elle, Harpers Bazaar, Arena, FHM, Dazed & Confused and Conde Nast Traveller.
Ed’s considered, almost cinematic approach to composition creates a particularly graphic aesthetic. This paring down of the shot to the most crucial elements enables the details, emotions, characters and colours to emerge from the image with real clarity. This style has allowed Ed to move into the world of moving image with director of photography roles on Promos for artists such as Gorillaz, Gary Go and Beth Gibbons from Portishead and viral films for Alessi and the charity Refuge.