Positioned on the waterworks river, BMW group pavilion by London-based Serie Architects served visitors to the olympic park. Evoking the form of the victorian bandstand, the structure is defined by a classical podium with an immaterial presence, featuring a thin layer of water on the first floor which then sheathes the sides of the rectangular volume with falling water sourced from the river. The cascades conceal the slender columns and cools the interior evaporation, convection and reduces solar gain. The base delicately supports nine open air pavilions displaying the new fleet of electric and hybrid vehicles on the top level. The fluid geometries of their carbon fibre bodies translate into a collection of curvilinear timber shell roofs which protect the cars. Timber joists are evenly spaced and are connected with noggings at irregular intervals. Using boat technology, three layers of 9mm cold formed cross laminated plywood sheets are screwed into RHS steel columns.
| Image Details: | |
| Image File: | ESUM-0089-0018 |
| Caption: | BMW Group Pavilion London 2012, London, United Kingdom. Architect: Serie Architects, 2012. Frontal shot showing TV screen. |
| Property Release: | No |
| Model Release: | N/A |
| Dimensions in PX: | 5030 x 3335 pixels |
| Date of Photograph: | 02/07/2012 |
| Restriction: | No Restriction |
| Credit: | Edmund Sumner/VIEW |
| Building Details: | |
| View Project Number: | 61305 |
| Building Name: | BMW Group Pavilion London 2012 |
| Headline: | BMW Group Pavilion London 2012, London, United Kingdom. Architect: Serie Architects, 2012. |
| City: | London |
| Country: | United Kingdom |
| Architect: | Serie Architects |
| Architect Website: | http://www.serie.co.uk |
| Category: | Retail |
| Building Type: | Showroom |
| Year of Completion: | 2012 |
| Collection: | VIEW Architecture |
| Public Notes: | Positioned on the waterworks river, BMW group pavilion by London-based Serie Architects served visitors to the olympic park. Evoking the form of the victorian bandstand, the structure is defined by a classical podium with an immaterial presence, featuring a thin layer of water on the first floor which then sheathes the sides of the rectangular volume with falling water sourced from the river. The cascades conceal the slender columns and cools the interior evaporation, convection and reduces solar gain. The base delicately supports nine open air pavilions displaying the new fleet of electric and hybrid vehicles on the top level. The fluid geometries of their carbon fibre bodies translate into a collection of curvilinear timber shell roofs which protect the cars. Timber joists are evenly spaced and are connected with noggings at irregular intervals. Using boat technology, three layers of 9mm cold formed cross laminated plywood sheets are screwed into RHS steel columns. |
| Keywords: | BMW Group Pavilion London 2012; BMW Group Pavilion London 2012 image series; architecture; Showroom; Europe; United Kingdom; Greater London; London; Olympic Park; SE15; 2012; 21st Century; Serie Architects; series; large group of people; incidental people; general view; day; exterior; London 2012; BMW Group Pavilion; BMW; BMW Pavilion; Pavilion; London Olympics; Olympics; Serie; industry; business; manufacturing; retail; Sponsor; sponsorship; TV screen; screen; television screen; signage; poster; front; structures; edifices; commercial buildings; shops; commercial properties; retailers; retail outlets; retail stores; show rooms; show-rooms; showrooms; large groups; groups of people; groups; outdoors; exteriors; building; edifice; structure; architectural; commercial building; shop; retail premises; commercial property; retailer; retail outlet; retail store; show room; show-room; European; UK; U.K.; Britain; British; British Isles; Great Britain; GB; England; English; Peckham; Nunhead; South London; capital; city; cities; Twenty-first Century; Twenty first Century; real people; people; large group; group; grouping; group of people; overall view; overview; daylight; day time; daytime; day-time; outdoor; outside; external |
| Orientation: | H |
| Type: | Showroom |
| B/W or Colour: | Colour |
| Number of People: | Large group of people (11+ people) |
| Technique: | Full Frame |
| People Incidental: | Yes |
| Point of View: | General view |
| Time of Day: | Day |
| Interior or Exterior: | Exterior |
| Photographer: | Edmund Sumner |
| Source File Name: | ESUM-0089-0018.jpg |
| Copyright Info URL: | www.viewpictures.co.uk |